
Just as we’re leaving Amarillo, Texas, a quiet town I’ve heard of only in a country song, we encounter a pair of enormous disembodied legs, standing on a pedestal in the pasture. Near the barbed wired fence, a mock-historical marker states that the concrete legs are ancient ruins Percy Bysshe Shelley and Mary Shelley discovered in 1818 when riding horse back through the deserts of Spain.
Who knows how they made it to the arid steppe of Amarillo. Impressed in relief upon the faux marble plaque, Shelley’s poem “Ozymandias” tells of the ruins’ origin. The decrepit statue is of ancient “Ozymandias, King of Kings,” his lips frozen in a snarl, his shattered body and lost humanity the inevitable conclusions to his defeated empire. Next to his legs “on the sand, Half sunk, [his] shattered visage lies.” His angry voice growls in effigy against mortality: “Look on my works, ye mighty, and despair!” Painted on the legs are white tube socks with red rings around the calves, reminiscent of high school gym class.
Amarillo’s sheriff pulls up and tells us Stanley Marsh 3, the most famous funny man in town, is responsible for this clever parody and dozens of other Amarillo must sees. We set out to find the man who has adhered to the top of his truck a windblown stuffed chicken and pursuant badger.

Two days later, I’m riding in the back seat of Stanley’s Suburban. His assistant, LBK (which stands for Long Board Kid) is taking us to see more of Stanley’s own creations around town as well as other artists’ works in his collection. Right now we’re heading toward Robert Smithson’s earthwork sculpture the Amarillo Ramp.
I’m trying to read when suddenly LBK gleefully hydroplanes through a water crossing at about sixty, splashing road workers. The fictional world irrelevant at this point, I put my book away and focus on the ride. Cigarette ashes swirl in cup holders before blowing through the air. Fake money, graffiti, and what looks like stuffed animal fur stick to the car’s vinyl interior. Enamel fumes linger. Spray cans jump in the floorboards. I hold tightly to the Oh Shit handle as we bound over Amarillo’s rolling hills.
Stanley primarily manages the Marsh family’s businesses and assets, wealth amassed long ago in oil and gas production in the Texas panhandle. But around Amarillo, he is known less as an empire builder than as an eccentric who just likes to have fun, using Amarillo as his canvas. Most of Stanley’s art projects are harmless fun, like when he blankets the town in fake traffic signs that say things like “It Just Crept Into My Hand. Honest.” Or when he secretly sets up his World’s Largest Soft Pool Table, with its gorilla-sized pool balls, for the enjoyment of people passing in airplanes.
But for some of his stunts, Stanley gets “mixed reviews,” in part because what others consider sinister he occasionally finds most delightful. A defining moment in his character, Stanley recalls, was the time he took a bunch of dead monkeys (tragically killed by dogs), dressed them up in bathing suits, Mickey Mouse watches and goggles and strung them up to someone’s trot line. He slipped away into anonymity long before the trot line’s fisherman discovered the monkeys. Simply imagining the stories that could have unfolded in those murky waters tickles Stanley most of all.
In addition to carrying out his own creative ideas, whether sinister or not, Stanley also assists other artists in achieving their visions. He always has “hippies” (errand kids) around the office, who spend their time making art and consuming vegan snacks in a studio Stanley provides them. His current hippies are vast, impenetrable hipsters with messy hair and skinny jeans. While visiting Marsh Enterprises I asked one guy sitting on a couch in front of a large, styrofoam sculpture how they came to know Stanley, and he replied, “If Stanley wants to meet you, he’ll meet you.”
Art stars of greater import have also graced Stanley’s list of friends and collaborators, including sculptor Robert Smithson, who created the world renowned Spiral Jetty on the Great Salt Lake in Utah. Stanley and Bob Smithson became fast friends when they met, and Stanley asked Bob to stay at his ranch for awhile. Stanley recalls, “I really liked Bob. He drank bullets.”


(Smithson’s Spiral Jetty and the Great Salt Lake)
Before long Smithson had plans to build an earthwork sculpture on Stanley’s ranch lands. They would call it the Amarillo Ramp, a semicircular mound of red clay dirt rising from the ground into the horizon. Visitors could walk up the ramp to view the land spreading out before them in all directions.
Smithson got to work choosing a site, completing drawings and placing stakes in the ground where the ramp would be built, but he never received the chance to complete his vision. While flying over the ramp’s site, his plane crashed, killing all passengers. Stanley, his wife and child had just flown on the same plane the day before. No one knows exactly why it crashed the following day. With help from Smithson’s widow, sculptor Nancy Holt, and sculptor Richard Serra, Stanley did his best to complete his friend’s vision. “It was a long summer,” Stanley recalls.
As is true for Smithson’s Spiral Jetty on the Great Salt Lake, few eyes have seen the ramp due to its remote location. Sure, all one needs is an adventuresome spirit, but hiking a few miles in bleak desert heat to see the jetty doesn’t appeal to all. Many people wouldn’t have what it takes to pass the No Trespassing signs, much less drive their vehicles twenty miles down desiccated, potholed roads to get to the gate.
Stanley attributes the problem to people, not the land. There are art galleries filled with “clothes that can never go to the Spiral Jetty or the Amarillo Ramp.” As for the ramp, only personnel of Marsh Enterprises know how to navigate the red clay roads. These days, LBK takes people to see it.
So with LBK we go. I put my book down just in time for LBK to swerve left and cross through a chicken wire gate. This is when the driving portion of the tour really fires up. LBK jumps the car off the dirt road for some good ol’ cactus blasting. He floors it. The front bumper gives a line of cacti the kiss of death, sending the green, prickly, appendages flying across the blue sky. He swerves right to miss some tire-busting cedars then back left for more victims. From the back seat I think I hear the electronic timbre of a high score racking up.
Before too long, LBK regains the dirt road sending a brief calm through the car. In his soft voice, he tells us he’s destroyed a few tires while cactus blasting, so he’d better not get overzealous. But just a few turns in the road reveal more excitement: a bovine road block. LBK lays on the horn. He guns the Suburban, splitting rears like a cleaver through cheese. LBK’s cerulean eyes gleam madly in the rear view mirror. We break through the lumpish beasts who, terrified, trample each other in our dust cloud. The road clears and LBK finally parks a few steps away from our destination. “Now we walk,” he says.

The ramp sits in a shallow valley between swells in the land. It curls gently up from the ground. At the highest point, very little obstructs a view of the vast landscape except for a lone, verdant tree privy to a secret water source in the sage brush. The ramp is about the width of a dump truck. Some artists work in pen. Some work in brush strokes. But “Smithson worked in dump trucks,” Stanley says. And the ramp’s surface, once a pile of freshly turned dirt, now resembles the earth around it. Roots from below the ramp have over the years pushed up and up, sprouting in small shrubs along the ramp’s surface, anchoring it to the valley.
While the ramp naturally sinks into the landscape, some attributes are less natural, such as the fluorescent green rocks scattered along its surface. LBK runs to the ramp’s highest point, and on one of these rocks places a business-counter-like silver bell. He kneels carefully and with the grace of an orchestra conductor rings the bell, his body motionless while the sound subsides, then he rings it again. The rocks weren’t green in Smithson’s plans. They are LBK’s addition. LBK is the ramp’s only regular visitor and he clearly feels an affinity for it not entirely different from his affinity for spray paint. LBK spray paints the cacti, too. He has a compelling treatise on how he’s preparing them for the apocalypse.


(left: a close-up of the ramp and LBK’s green rocks; right: LBK spray paints cacti)
On the twelfth floor of the Chase building in downtown Amarillo, Stanley Marsh 3 sits on a couch facing a giant projection screen on which the Dow Jones Industrial crashes from ceiling to floor, casting a dull, purple glow over his face. A pillow version of one of his road signs lies on the couch next to him. It reads, “The Road Does Not End.”

(LBK and Stanley Marsh 3)
But for those traveling the highways of the investment world, dead ends pitching off into oblivion materialize in nanoseconds, shifting all reality into imbalance. Stanley tells us, in carefully articulated guttural phrases, that he’s unsure about the fate of the Amarillo Ramp and his other works in town. As do all his art pieces, the ramp exists on valuable property, but doesn’t exactly rake in dough as do the family’s business and financial investments. Given the current economic quagmire, once Stanley’s gone and his children become responsible for the ramp, who knows what will happen to it. In the meantime, LBK will continue his enamel commentary.
The threats Stanley faces as the markets drop may be more pressing than protecting his beloved art forever and on. These threats, for us traveling art folk who don’t have market investments, remain in the abstract realm they occupy, seldom affecting us in meaningful ways. Or maybe we, like Ozymandias, just don’t see our end coming. Maybe we just can’t accept that tomorrow our legacies, however small, could sink into the immaterial. Either way, we continue to have hopeful conversations, like ones about the little known wonders of small town Amarillo, and watch, believing in the immunity of our own toes, as the lightening bolts select their paths to earth.



(images from The Cadillac Ranch, a piece Stanley commissioned from artist collective Ant Farm; graffiti is welcome. above: Taylor adds his own mark to the car.)
Below are additional photos from our visit to Amarillo.





















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